DAZN Spain To Launch With Live MotoGP And Premier League
DAZN’s bid to become the ‘Netflix of sports’ will be strengthened by a launch in Spain next year.
The over the top (OTT) sports broadcaster has acquired live rights to MotoGP motorcycling and the Premier League, with further sports to be announced before the service goes live at some point in early 2019.
“We’re expanding at an incredible pace with our unique approach, breathing new life into sports with long and distinguished heritages and growing audiences,” said Simon Denyer, CEO of DAZN Group.
“We give fans what they want; affordable and flexible access to the sport they love. We’re delighted to partner with these progressive rights holders to launch another big European market and look forward to unveiling more first-class sport before we go live in 2019.”
DAZN started off in Japan, Germany, Austria and Switzerland before adding Italy, Canada and the U.S. to its roster, transmitting more than 20 million hours of live content from 300 competitions. The service in each country differs according to local preferences and the rights that it can acquire.
The central appeal of DAZN is its flexibility. It’s a subscription-based model, but this can be paused if you go on holiday – a far cry from the 12 to 18-month contacts imposed by traditional broadcasting giants. It bypasses traditional platforms such as cable and satellite to reach consumers directly on the device of their choice.
The most high-profile partnership to date has been a $1 billion deal with Matchroom sport for the rights to broadcast at least 32 boxing events in the U.S. This was followed by a separate agreement with Golden Boy Promotions and the impact has been such that cable giant HBO was withdrawn from boxing coverage.
MotoGP commands a huge audience in Spain due to its history of producing world-class riders and will be one of the flagship properties for DAZN. It will show every session from every race in the MotoGP, Moto2, Moto3 and MotoE categories while making some coverage available to Free-to-Air (FTA) television.
Dorna Sports, the commercial rights holder, said it hoped the unprecedented volume and depth of coverage would attract more fans and engage new ones. The deal runs through to 2022.
“We are incredibly excited to begin this new chapter in the story of MotoGP with DAZN,” said Manel Arroyo, Managing Director, Dorna Sports.
“The combination of world-leading streaming, OnDemand content and free-to-air coverage will reconceptualize how our Spanish audience can access with and enjoy MotoGP; getting each fan closer to the sport and allowing us to grow and enlarge our audience in Spain like never before. We are sure that DAZN, with their incredible vision and experience, will be the perfect partner for MotoGP.”
Premier League soccer is also a big draw in Spain due to its high-profile clubs and players – including members of the Spanish national team. That deal begins with the 2019/20 season and also runs until 2022. DAZN will have exclusive rights to all games in the country.
In September, DAZN’s parent company renamed itself from the Perform Group to the DAZN Group in a move that highlighted the importance of online streaming to its business. It has since divided its consumer and B2B operations into two separate entities – DAZN and Perform Content.
DAZN comprises the eponymous streaming service and other online properties such as Goal.com, while Perform Content offers wholesale video services to betting companies and broadcasters as well as data services through Opta.
This has led to speculation that Perform Content could be sold to finance further expansion. It is thought that DAZN has committed billions in dollars on sports rights so far.
Despite being based in the U.K., DAZN has no British service. This can be explained by the high cost of rights fuelled by the presence of two major pay-TV providers – Sky Sports and BT Sport.